In this respect, there are a couple of schools of thought. Those that teach attraction marketing and branding yourself and those with a more product-centric tactic. In addition, the eternal issue is whether to lead your marketing labors with products or your business opportunity. Which is best?
Finding the right formula for yourself will help you to most successfully and more quickly enter the "winner's circle" in your MLM or direct sales home business venture. Certainly branding yourself vs. the network marketing products or business is an important factor. In sales, it is well known that people buy from people and that marketing is "king." How many companies have dominated their industry with middle-of-the-road direct sales products? Truly, successful promotion campaigns can "tip the scale."
But don't quality products make a difference? Yes. First, if you're knowingly unloading substandard direct sales or MLM products on your customers it will be hard to stay consistent with your own ideals. Not only that, but your customers may find out, making referrals more difficult to come by. Thus, conventional "wisdom" that you can, with proper technique, sell ice cubes to an eskimo, may be only temporarily true.
Companies selling inferior products will eventually "face the music." But is it true that there are many network marketing "millionaires" pushing "middle-of-the-road" MLM opportunities and products? How many times have you seen someone "sold" on an opportunity based on earnings of someone already "at the top," without much consideration of the products at all. It may be prudent to look at other statistics, such as average earnings in an opportunity, and more time taken doing upfront product quality research.
Attraction marketing is vitally important, but is most effective when coupled with products that make a difference and company leadership. Of course, your own personal "story" is your key to successful sales. What have been your own results with the products your company provides? Lacking your own "personal" results, your prospects will intuitively recognize that you're trying to "sell" them, e.g., using slick sales "techniques," and perceive this at a subconscious level. If new to your business, consider "borrowing" from your personal mentors' most successful product results.
Contrary to what most new distributors think, the best sales person is not one who knows all the product's ingredients and features. What people really want are results, however. If your network marketing services/products can make a true difference for a client and supply not only what they need, but what they want...you achieve a "true" sale, in the best sense of the word. Thus, the best MLM network marketing recruiting will be done based on your own personal success story. How did your company's products make a difference for you? It is best to connect with your prospects on this level.
But attraction marketing is still important in order to expose your own product experience to as many people as feasible. Setting yourself up as the "authority" figure through attraction marketing will accomplish exactly this. This is how all top network marketers have become successful. Most have done it through conventional means in "spreading" the word, and have "paid their dues." Now, many new tools, including the Internet can deliver the same results in much shorter and compressed time spans. "Overnight" success stories seem to be increasingly ordinary.
So what is the recommendation? Of highest importance is development of your own success story with your company products and/or compensation plan. If you are having trouble with this part, maybe it is time to re-evaluate your company choice. Discovering the right combination will "unlock" a large amount of wealth for you, if you first determine the best MLM network marketing, affiliate or direct sales product according to your own needs and are also able to attract prospects using attraction marketing with both Internet marketing and with your own "real world" contacts and influence.