Your marketing campaign went out and you didn’t have any tracking for it. “Crap” you say. Maybe worse, but I am not judging. One method used frequently to measure the impact of a campaign without tracking is called a double delta. Although that may sound complicated, what that really is, is a measurement of the…
If you are an app developer in your free time, then the answer might be yes, but if not, the answer is a resounding no. It takes marketing efforts to get people to download your app. It takes product management to continuously develop your app to keep your users engaged. It takes a security and…
Marketing healthcare can be a polarizing topic. A friend of mine with a family member who is a physician recently gave me some feedback on what he thought about the concept. To paraphrase, he thought the concept was unethical. That is was moving healthcare in the wrong direction. That turning healthcare into a business detracts…
Internet marketing is as the name suggest, marketing your website, business or product online. In order to do marketing you must have a marketing strategy plan set up. As with any business you need to make sure that you create a business plan that is going to work for you and your business. Generating Website…
I’ve worked with countless beginning marketers and see most of them making the same general mistakes. I have listed and explained these mistakes below in order for you to learn correct online marketing techniques. These mistakes apply to ALL types of Internet marketers. Stay-at-home moms working from home or a small business wishing to capture…
One big stumbling block local businesses have is there web site. Most are lucky to have whatever they have up on the Internet at all. Only a very few have gone the extra mile to learn and/or pay for a well-optimized website. By “optimized”, I mean a web site that has been created with both…